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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A

Above the fold

Above the fold is the name given to the area of a website that is directly visible to the user. The term originates from the newsp...

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Adsense

Adsense is a well known advertising program from Google. It allows webmasters to display targeted ads on their site that are relev...

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Advertiser

An advertiser is an advertiser and can be either a company or an individual. It is the party in affiliate marketing that has an of...

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Affiliate Marketing

Affiliate marketing (or partner marketing) is one of the classic disciplines of online marketing. Affiliates (partners) advertise ...

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AIDA - Formula

AIDA is the abbreviation for the English words Attention, Interest, Desire and Action. The term stands for one of the best-known a...

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B

Bounce Rate

The bounce rate or bounce rate is the percentage of sessions on the website at which users call up the page and then leave again. ...

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B2B

B2B Marketing is the acronym for Business-to-Business Marketing. It covers all marketing measures that are aimed at companies or o...

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B2C

B2C is the acronym for Business-to-Consumer Marketing. This includes all measures that private consumers are to take to attract pr...

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Backend

The backend is the "back" part of a website, which is not accessible for the normal visitor. In this area the page is managed and ...

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Backlink

A backlink is a link from one website to another. Search engines such as Google use the backlink as a ranking signal. This is beca...

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Banner

Banner ads, or banners for short, are image or multimedia-based advertisements and a very popular form of Internet advertising on ...

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Black Hat SEO

The term Black Hat SEO refers to the use of methods to increase the ranking of a website in search engine results, in violation of...

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Brand

The brand is a central term in marketing. It refers to all characteristics in which objects associated with the brand name differ ...

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Brand Building

Brand building or brand development means all measures to establish and improve the identity of a brand. The brand is given values...

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Breadcrumb

Breadcrumb is the term used to describe a certain type of navigation on a web page, which makes it easier for the user to find his...

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Brand Awareness

Brand awareness, also known as brand awareness, is a value that expresses the level of brand awareness. This value is usually expr...

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C

Cache

The term cache usually refers to the browser cache. This is a place on the hard disk of a computer where the browser used stores d...

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Call to Action

Call-to-action is the area of ​​the website that calls for action. An action request to contact, buy, for more information, etc. T...

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Canonical Tag

A Canonical Tag tells search engines like Google that a certain URL is the master copy of a page. Its use prevents problems caused...

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Click Through Rate (CTR)

The Click-Through-Rate (CTR) or click rate is a parameter that compares the clicks on an advertising medium with the impressions o...

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Content Management System (CMS)

A Content Management System (CMS) is software that allows content on a website to be created, managed and changed without requirin...

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Conversion

Conversion is the transition from an originally neutral observer to a new customer or customer. If these conversions of the prospe...

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Cookies

Cookies are short data sets or texts that are exchanged between browsers and servers. Cookies can be used to determine, among othe...

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Corporate Identity

Corporate Identity (CI) stands for a clear identity of a company. This is a uniform corporate identity, both internally and extern...

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Cost per Acquisition (CPA)

Cost per Acquisition (CPA) stands for a specific price model in digital marketing. By acquisition we mean a predefined action. The...

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Cost per Click (CPC)

The term cost per click (CPC) is used in online marketing to describe a specific billing of advertising costs. Each click on an ad...

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Cost per Lead (CPL)

Cost per lead (pay-per-lead, contact remuneration, abbreviated CPL) refers to a billing model in the field of online marketing. Th...

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Cost per Mille (CPM)

Cost-per-Mille (CPM) is a form of settlement for advertisements in media planning. In this method, which is alternatively also cal...

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Cost per Order (CPO)

In e-commerce, the key figure Cost per Order (CPO) indicates the costs for an order, for a sale made or for a generated lead. In o...

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Cost per Sale (CPS)

Cost per Sale (CPS) describes a billing model for Internet advertising in online marketing. Translated, CPS means cost per sale. W...

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Crawler

A crawler (or web crawler) is an Internet bot that automatically scans information across the Web to create an index of data. Thes...

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Customer Experience

The term means translated as much as customer experience and describes the totality of all experiences that a customer has with a ...

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Customer Journey

The term customer journey refers to the entire path of potential customers through various touch points with brands, companies or ...

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Customer Lifetime Value (CLV)

The Customer Lifetime Value (CLV) is an important business key figure. Generally speaking, it is the value that a customer can rep...

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Customer Relationship

Customer relationship means customer relationship, i.e. the contact between customer and company. It is important to cultivate thi...

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Communication Design

Communication design refers to the conveyance of visual content with a certain effect. Pictures and texts awaken emotions in the v...

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D

Direct Marketing

All advertising activities aimed at addressing potential customers directly are referred to as direct marketing. Products, service...

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Display Marketing

The term display marketing or display advertising covers all marketing techniques in which graphic elements are included in advert...

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Dofollow

Dofollow links are outbound links that are used by search engines like Google to calculate link popularity. In contrast to nofollo...

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Domain

A domain is a unique and unique name for a website or other part of the Internet. For Internet users, such domain names are much m...

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Double Optin

Double opt-in is an approach in online marketing in which potential subscribers to newsletters and similar advertising circulars c...

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Duplicate Content

Duplicate content is the term used in search engine optimization to describe content that occurs identically on more than one Inte...

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E

E-Commerce

Classic eCommerce means nothing else than doing business online. So if you are looking for a developer for online shops, RH-Webdes...

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E-Mail Marketing

E-mail marketing has long proven to be an effective tool for online marketing and is part of outbound marketing. It is characteriz...

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Eye Tracking

Eye-tracking refers to methods used to record and evaluate the eye movements of test persons. This eye tracking of the user is use...

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F

Facebook Advertising

Facebook advertising is paid advertising on the social platform Facebook. Due to the very high number of active accounts on this p...

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Favicon

The favicon is a small symbol that is used in browsers to mark Internet pages and increase the recognition value. The artificial w...

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Frontend

The part of a website that a user gets to see is called the frontend. Alternatively, it is also called the Graphic User Interface ...

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Funnel

Funnel stands for funnel, sieve or filter in online marketing. A user of a website should go through a process until he finally bu...

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G

Geotargeting

Geotargeting involves the site-specific switching of advertising, content and services. This important part of targeting in online...

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Google Analytics

Google Analytics is one of the most widely used web analysis tools. With this the webmaster has the development of his site always...

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Google Bot

The name Google Bot stands for the most used web crawler of the company Google. It collects documents on the net and compiles them...

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Google Keyword Planner

The Google Keyword Planner is an important tool from the Google toolbox. With it, comparative values for costs and visitor numbers...

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Google Search Console

With the free platform Google Search Console (GSC), formerly known as Google Webmaster Tools, webmasters can monitor and manage th...

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H

Hashtag

The hashtag (appears with the symbol "#") is an essential part of social media. Basically, it is a designation / label or categori...

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Heatmap

A heatmap is a map or a diagram with which data can be visualized and quickly made visible. These are displayed with different col...

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I

Impressions

We speak of impressions when a user sees certain elements on his screen, i.e. a visual contact is established. From the generated ...

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Influencer Marketing

Influencer marketing involves integrating opinion makers or "influencers" with a broad reach who are active on social networks or ...

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K

Key Performance Indikator

The term Key Performance Indicator (KPI) refers to key figures that can be used to describe and determine the performance of a com...

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Keyword Research

Keyword research is the identification of suitable and meaningful keywords to which a website - for example a landing page - is to...

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Keyword Stuffing

Keyword stuffing is the artificial increase of keyword density and relevance, which is considered by Google as a spam measure and ...

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Keywords

Certain keywords are entered in search engines by users, individual or combinations of these are therefore referred to as keyword(...

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L

Landingpage

The word landing page is often listed in the context of search engine optimization. Landing pages for specific keywords have a hig...

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Lead Generation

Lead generation is an important term and process in marketing. There are many ways to generate leads. Common to all is the fact th...

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Linkbait

Linkbait belongs to link building and is a part of SEO, which includes actions that increase the number of backlinks on a page. Li...

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Linkbuilding

Link building is the process of creating links from other websites to a specific target website. Under this generic term all metho...

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Linkjuice

The term linkjuice or link strength describes the distribution of backlinks within a website and the reputation or strength of the...

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Longtail Keywords

A combination of keywords in a search query is called a long tail keyword. The term means translated "long tail". The long tail se...

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Length of Stay

The length of time a user or visitor spends on a particular page on the Internet is referred to as the dwell time. Together with t...

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M

Marketing Automation

Marketing automation (or marketing automation) is a software-based method for customer acquisition and retention. This is done via...

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Merchant

A merchant or advertiser is a provider of products or services that provides advertising material within the framework of affiliat...

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Messenger Marketing

If instant messaging apps are used for marketing purposes, this is referred to as messenger marketing. For the purpose of individu...

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Metadata

In general, metadata are structured superordinate data which contain essential additional information in order to describe the act...

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Mobile Friendly

Mobile friendly is the name given to websites that also provide a good user experience on mobile devices such as tablets and smart...

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Mobile Websites

In the future, mobile devices will overtake traditional computers as primary devices for Internet access. However, the majority of...

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Multichannel

Multichannel or multichannel marketing is a strategy in which retailers and service providers endeavour to address and influence p...

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N

Native Advertising

Native advertising is a special form of paid advertising in which the users of a website are presented with content that is very s...

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Newsletter

The term newsletter means translated from English as much as letter or circular with news. The newsletter can be imagined as a sma...

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Nofollow

If a link is provided with the attribute "nofollow", the search engine Google does not follow the link. This has direct consequenc...

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O

Onpage-Optimierung

Als Onpage Optimierung bezeichnet man alle suchmaschinenrelevanten Einstellungen, die man an der Website vornehmen kann. Hier geht...

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Offpage-Optimierung

Als Offpage-Optimierung bezeichnet man alle suchmaschinenrelevanten Einstellungen, die außerhalb der Webseite vorgenommen werden. ...

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P

Page Rank

The page rank is a value from the procedure of the same name for the evaluation of web pages. The Page Rank algorithm works on the...

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Page Speed

Page Speed refers to the loading speed of a website. This loading time or performance is now one of the most important ranking fac...

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Pay per Click (PPC)

The term Pay per Click, or PPC for short, means payment per click and represents a billing model in online marketing. Here, the ad...

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Pay per Lead (PPL)

Pay-per-lead is a billing method that is mainly used in affiliate marketing. It is an online advertising payment model in which pa...

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Pay per Sale (PPS)

Pay-per-sale (PPS) is an online advertising payment model in which payment is based exclusively on qualified sales. This payment m...

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Performance Marketing

In performance marketing, everything revolves around measurable user reactions and the instruments with which they can be achieved...

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Publisher

A publisher is the party in affiliate marketing that receives commissions for successes such as mediated purchases, leads or deals...

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Q

QR Code

The QR code is a two-dimensional code, a further development of the barcode, so to speak. QR stands for Quick Response - the infor...

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Quality Score

Google's Quality Score (or quality factor) is a numerical value that is assigned to a keyword. Its numerical values between 1 and ...

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R

Ranking

By the term ranking we mean the position of a website in the list of search results of a search engine. This means the current ran...

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Ranking Criteria (Google)

The search results of search engines such as Google are generated and displayed to users using a special algorithm. The concrete r...

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Real Time Bidding

The term real time bidding refers to an auction procedure in which advertisers place bids for a specific advertising space. In thi...

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Responsive Webdesign

Responsive web design is the name given to web design that reacts to mobile devices. It includes all technical and design measures...

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Retargeting

Retargeting is a form of online targeting in which users are marked and "reminded" when surfing the net of a previously visited we...

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Return on Investment (ROI)

Return on Investment (ROI) is one of the most important key figures in marketing. It is the ratio of the profit generated to the c...

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Rich Snippets

Rich snippets are an advanced type of snippet and can contain specific elements such as pricing, rating stars, illustrations and a...

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Robots.txt

Robots.txt is a file linked to a Web page that prompts web crawlers to crawl or not crawl parts of your Web site. So this text fil...

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S

Search Engine Advertising (SEA)

SEA (Search Engine Advertising) is the term used to describe the area around the placement of paid ads on the search result pages ...

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Search Engine Result Page (SERP)

The term SERP stands for Search Engine Result Page(s) and means in English as much as search result page(s). Search engines such a...

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SEO Analysis

A professional and well-founded SEO analysis is the basis for a successful SEO strategy. SEO analysis is about determining the sta...

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Short Tail

Short tail keywords are search queries consisting of one or two keywords. This type of keywords is generally more competitive than...

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Sitemap

A Sitemap is a file that lists all (sub)pages of a website. You can therefore also speak of a kind of "map" of the website in ques...

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Social Media

Social media includes all websites and apps with which users can network and communicate. Here, users can create and exchange cont...

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Social Proof

Social proof is a phenomenon in which customers take over the (buying) actions of other people. From a psychological point of view...

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Spam

In principle, spam is associated with unwanted and excessive information in the e-mail area, which obtrusively covers up other mea...

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Search operators

Suchoperatoren sind spezifische Befehle, die man in den Suchmaschinen verwenden kann, um die Suchergebnisse weiter zu verfeinern. ...

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SEO

Suchmaschinenoptimierung bedeutet, dass die Website allen Anforderungen von Google entspricht. Google durchsucht die Seite nach Fe...

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T

Targeting

Targeting is part of online marketing and plays a major role especially in the areas of SEA and display advertising. Targeting (ta...

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Testimonials

In principle, testimonial means nothing other than recommendation, reference or testimonial. In marketing, this is a special adver...

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Tracking

Tracking is the process of tracking, recording and investigating the activities of visitors to a website. In online marketing, val...

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Traffic

Traffic is the traffic on the website. A lot of traffic means that many users are currently on the website. That's why it's import...

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Trust-Elements

Trust elements are those elements and contents that are used to build and strengthen the trust of users or visitors of websites or...

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U

Unique Selling Point (USP)

The Unique Selling Point or Unique Selling Proposition (both abbreviated as USP) is a "unique selling proposition". Alternatively,...

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Unique User

By a unique user or individual visitor or user we mean an individual user of a page within a certain period of time. Often these p...

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Usability

By usability we mean the quality of use experienced by the user when interacting with technical systems such as a website. In such...

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User Expectations

User Expectations (UE) are the expectations that users have of products, services or digital offerings. Depending on the user, the...

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User Signals

In search engine optimization, all signals generated by the use of websites by Internet users are referred to as user signals. Sin...

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V

Visibility Index

The visibility index expresses the visibility of a domain in the Google Ranking. The higher this index is, the more visitors can b...

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Video Advertising

We speak of video advertising when advertising is carried out in the form of videos in Internet media. This placement of online vi...

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Viral Marketing

Viral marketing is a form of marketing in which a mostly unusual advertising message is spread within a very short time - similar ...

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W

Webdesign

Web design is the design on the web. Homepages, online stores or e.g. Browser games have their own design, which triggers stimuli ...

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Webmaster

In general, the person who maintains a website is referred to as the webmaster. This includes a variety of tasks, from the concept...

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White Hat SEO

White Hat SEO refers to all measures in search engine optimization, which are based on the rules and principles of search engines....

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X

XML

XML is the abbreviation for Extensible Markup Language and is a data format. This versatile markup language was created when HTML ...

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