What is a backlink?
A backlink is a link from one website to another. Search engines such as Google use the backlink as a ranking signal. This is because when one website is linked to another, it means that they consider the content of the latter to be remarkable. In SEO, high-quality backlinks can help to improve both the ranking and the visibility of a page in the search engine results.
- Is a backlink from one page to another
- Is incoming link, which can be of different quality
- Plays a role in search engine optimization
How do backlinks work?
How to get a backlink?
Creating (high-quality) backlinks to a page sometimes takes time and effort. It is often successful to write so-called guidebook articles. In this way, one usually receives a good response and thus also backlinks. These are very long posts of several thousand words, covering every aspect of the topic. Another good possibility is to leave guest posts on other blogs and websites. To do this, contact influencers in your niche or industry, for example, and let them know about an article on your website to which they might want to link. Consult the influencers in your industry and send them a link, and no doubt they will link back to your site. Its a good idea to add your site to their social media profiles. You can still create e.g. “How to” posts, infographics or posts with embedded videos. Such formats usually receive more backlinks than standard posts. You can also start doing competitive backlink research. To do this, you need to see the backlinks of your competitors, which rank well. How can you check your backlinks? There are several backlink monitoring tools that you can use to check the inbound links of your website, including the Google Search Console. Keeping an eye on your backlinks is always very important. According to the Google Webmaster guidelines, you should ask the owners of toxic sites to remove their links from their site. If you dont do this, Google may even penalize your site and your ranking will drop in search results. If you regularly track your backlink profile, you will know a lot about the value of your website and realize a not unimportant part of the SEO strategy of your website.