- Seeking quick success at all costs
- Is knowingly violating (Google) guidelines
- Damages the website in the long term
- Is sanctioned by the search engine
Black Hat SEO and the consequences
Other aspects of Black Hat SEO
A website can also be attacked by a malicious hack, virus or negative SEO campaigns of spam links. In the event that your site has become the target of such a negative SEO campaign for spam links, use the Disavow Links Tool in Google Webmaster Tools after trying to contact the webmaster in question to have these links removed. If you want to build a lasting business, you should avoid Black Hat SEO at all costs. Instead, one should look for alternative and permissible ways to improve search engine rankings. There are enough good and permissible techniques of search engine optimization which increase traffic and do not violate the guidelines of the search engines. These are called White Hat SEO methods. Although short-term success can be achieved by increased traffic to the website, the methods of black hat SEO are not advisable because their detection by Google is becoming increasingly sophisticated and the penalties can have a devastating effect on rankings or indexing in general. In other words, Black Hat SEO is the illegal use of more or less aggressive SEO strategies that focus only on search engines and not on a human audience. Another inglorious example of Black Hat SEO is the complete change of a website after it has been ranked by the search engines. Black Hat SEO is more often used by people looking for a quick financial return on their website than a long term investment in their website. Black Hat SEO can result in the site being completely blocked by a search engine. However, some windy operators seem to accept these blockages for short-term success. The use of particularly aggressive Black Hat SEO tactics can even have legal consequences (hacking pages to set links etc.).