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What is Google Analytics?

Google Analytics is one of the most used web analysis tools. With it the webmaster has the development of his site always in view. He can control it with Google Analytics and optimize it continuously. It offers statistical data on the number of visitors, visitor behaviour and duration and much more. This allows meaningful conclusions to be drawn about the strengths and weaknesses of the site
  • Is a free tracking tool from Google
  • Offers powerful insights into visitors to a website
  • Provides information about the performance of the website
  • Useful for optimizations and increasing conversions

What is Google Analytics for?

Google Analytics offers powerful insights into the visitors of a website. However, its use may seem a bit complex for many beginners at first. Google Analytics is a free tracking tool from Google, which shows how visitors use a website. Lets assume you own an e-commerce shop and want to know how many users visit your website. With the help of Google Analytics you can see exactly how many visitors are in your shop, where they come from, what device they use and much more. Google Analytics provides information about user behavior that can be crucial to a business. There are many reasons why you should use Google Analytics. You can measure the performance of a website and verify that your marketing efforts are working. Google Analytics helps determine what type of content should be created or what products should be listed on the website. It is possible to divide users into different segments (such as age, gender, country, device, etc.) The optimization of websites is made possible to increase conversions. First of all, you need to create a Google Analytics account and add a tracking code to your website. Google Analytics knows from this code that it needs to track visitors to the website and all the actions they perform. When a user visits the website, Google Analytics places a cookie on the users browser. Cookies are small files that contain information about the users activities. By using these cookies, Google Analytics can recognise a users behaviour on the website and collect this information to display various reports

What Google Analytics reveals

This powerful tool provides information about a lot of things, which will only be briefly touched on here. Not only the number of page visitors, but also their length of stay on the website is recorded. The tool also lists the search terms used to find the website on the net. In addition, there is a wide range of information about visitor sources (links, search engines, etc.), the browsers used, demographic characteristics (language, location, etc.), content viewed, devices and much more. For example, one can still see: How many visitors came to the website in the last 7 days? How many interactions a visitor had with the website within a given time period (e.g. 30 minutes), such as viewing a page, clicking a link or purchasing a product. Topic Jump Rate: How many visitors clicked the “Back” button or even closed the website without performing a single interaction (calculated using a specific formula). Topic session duration: How much time does a visitor spend on the website on average? How many active users are currently on the website? You also have the possibility to define goals and check the conversion rate. Export possibilities, e-commerce tracking and a connection to social networks are possible, as well as the connection to Google AdWords and AdSense. Of course this gives Google access to a lot of data, but thats pretty much the only disadvantage of this helpful tool

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