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What is Linkbait?

Linkbait belongs to link building and is a part of SEO, which includes actions that increase the number of backlinks on a page. Linkbaiting is a common practice to create the content that is used to get other content producers to link to it.

  • aims to increase the number of inbound links
  • improves performance in search engine results
  • the relevant content must be convincing

When does linkbait work?

The most important element in linkbaiting is the creation of convincing content that the reader values. Examples of linkbaiting in this context are current news, eye-catching images, infographics, controversy, humor, educational material and applications. If the content is of some value to readers, they are likely to share the link. Apart from the quality of the content itself, the most common linkbait tactic is to create titles that draw readers attention to the content, and to establish reciprocal relationships with other content producers by sharing links to their and their content. Both linkbaiting methods can be used either well or badly. A well-designed title attracts the readers attention and accurately represents the content. However, a common misuse of linkbaiting is to create catchy but misleading titles for articles. By providing links to high quality content, you, the reader and the content creator benefit. However, if you frequently provide links to content that is not valuable in itself, your content loses value for both readers and search engines. At a time when content is king, you could say that linkbait is emperor. Good “link bait” is any content specifically designed to get people to share it through social channels and/or link to it on their own blogs or websites. Common characteristics of successful linkbaiting are usefulness, topicality, graphics or humor. Well designed and distributed linkbaits can be an effective form of link building that can dramatically increase a websites traffic

Forms of Linkbait

Linkbait is thus the process of publishing remarkable content, where other people can hardly do anything else but link back to it, so to speak. The most common forms of linkbait are: Infographics, niche manuals, ego driven content, negative content and incentive driven content. Linkbait can be seen as a simple tactic, but this is only a short-term perspective. Linkbait should rather be a strongly integrated part of the content strategy. The difference between the two lies in the quality and delivery of the content. Creating content that is not only useful but also attracts many links can be difficult. To make sure you do it right, you must first ask yourself the right questions. For example: What is the overall goal? (Optimize brand authority, increase keyword ranking etc.) How much time and money is available? Creating linkable content is often a design-intensive process. Content must be both useful and attractive to attract a large number of links. So linkbaiting is always about content created with the main purpose of attracting inbound links. Linkbaiting exists in many forms, although it is subjective to determine whether a particular content qualifies as linkbaiting and whether this is a good or bad thing. In the early days of the Internet, website owners realized that certain types of content generated an excessive amount of inbound links, especially from the blogosphere and influential websites. This then led to a flood of content. Although the term linkbait is often used mockingly or almost reproachfully, the reality is that all content creators want to find an audience for what they publish. Learning the advantages and disadvantages of what makes content linkable is therefore of great value. These “link bait” practices themselves are not actually really negative, even if they sometimes have negative associations. The link bait simply creates content with a highly clickable or “linkable” element. This usually contains a controversial comment, data, conclusions or similar content which, if mentioned on another website, is linked back for reference

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