What is Marketing Automation?
Marketing Automation (or Marketing Automation) is a software-based method for customer acquisition and retention. This is done via software platforms that include communication, workflow, databases, web controlling and CRM synchronization.
- Helps to efficiently implement a variety of tasks
- The concept significantly reduces the workload of marketers and marketing teams
- Companies can use it to measure the success of marketing activities
- Saves budget, time & effort and helps with planning and prioritization
For which areas can Marketing Automation be used?
Marketing Automation helps to efficiently implement a whole range of tasks, including lead generation, email setup, segmentation of prospects and much more. Marketing Automation can save time, costs and effort. This makes such software-supported methods an essential key to success. Marketing Automation is a modern technology that automatically manages various marketing processes and multifunctional campaigns across multiple channels. With Marketing Automation, companies can address potential and existing customers with automated messages via e-mail, the Internet, social platforms and other text. The messages are sent automatically according to instructions, also known as workflows. These workflows can be defined using templates, created from scratch or modified during the campaign to achieve even better results. Marketing and sales departments use marketing automation to automate online marketing campaigns and sales activities to both increase revenue and maximize efficiency. When such automation is used effectively for repetitive tasks, employees can solve higher priority problems and human error is significantly reduced. Marketing automation is used for lead generation, maintenance and evaluation, and for measuring the ROI of campaigns. The time and cost-saving effects of such automation increase with the size and complexity of a company. Good marketing automation systems are always designed to scale with your business
The functionality and benefits of marketing automation
In its simplest form, marketing automation is a repertoire of tools that optimize and simplify many time-consuming tasks of marketing and sales. It is mainly about simplifying business in a world that is becoming increasingly complex and growing fast. With Marketing Automation you can implement a digital marketing strategy without having to click “Send” manually on every email, campaign or Facebook post you create. Good automation tools help to identify target groups, design the right content and automatically trigger actions based on schedules and customer behavior. Once a campaign is launched, you can immediately focus on other important tasks and also analyze and optimize the marketing plan once the first results are available. An automated marketing strategy can save a lot of time and resources, increasing both revenue and ROI while you focus on growing your business. It collects customer data about various interactions such as site visits, emails, app usage, social networks, etc. This data can be used to create a 360 degree view of each customer. From this point, Marketing Automation does all the work, such as streamlining all segmentation and targeting processes to quickly and accurately identify the right audience. It can also customize messages for each customer – automatically and based on their profile. Enables the creation of relevant and personalized messages via email, mobile devices, social networks, etc. Marketing automation is also very important for the Customer Journey. It is the sum of all individual or personal experiences with the product or brand. Marketing automation allows you to customize each interaction based on customer data to create continuous, seamless paths for the customer through each brand touchpoint. A variety of workflows can be developed, making the work of the marketer much easier and turning previously unknown prospects into customers. Marketing Automation is not just an important method these days, but a whole category of software that automates and measures marketing tasks and many workflows to help companies improve operational efficiency and increase revenue. Because when a company starts to grow, it is impossible to maintain 1:1 relationships with everyone. At this point, at the latest, it is time to create or implement performance and conversion-oriented programs on a large scale
