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What is Onpage Optimization?

Onpage optimization is the term used to describe all search engine relevant settings that can be made on the website. This is about visibility for the search engines, content, landing pages, internal and external links etc. A good onpage optimization is essential for search engine optimization
  • takes place on the website itself
  • Includes content, structure and links
  • Optimal preparation of text, images and videos

Onpage optimization – all measures on the website

SEO comprises two major areas, the onpage and the offpage optimization. Onpage optimization concerns all content and technical improvements of the website. By means of the onpage optimization, i.e. the measures on content and structure, SEO and marketing experts achieve the correct and optimal preparation of texts, images, video and other elements for the search engines. This makes a great contribution to traffic and visibility as well as to the conversion rate. With the correct creation of content and HTML structure, several goals are achieved at once. The search engines are provided with the correct data about the intention and content of your website. In addition, the user should receive added value and be able to navigate and order as easily as possible. An online shop can have completely different requirements for SEO measures than, for example, a different type of corporate presence or blog. Since the majority of the page consists of text, this is naturally one of the main focuses. The name Onpage Optimization already says that the actual optimization is done on the pages themselves. Important factors for the relevance and evaluation of a page are, besides the text, the external and internal links, the page architecture and the metadata. A special feature is the local search engine optimization, which is intended to rank very well in a specific region only

What to consider for the onpage optimization

The internal links must be created in a search engine compliant way. For certain keywords corresponding landing pages are defined. Thereby the optimization should be as holistic as possible and not just rigidly based on a keyword. The comprehensive treatment of a topic increases the probability that all different user needs can be satisfied. Mobile optimisation is also very important, with a focus on consumers mobile devices. The onpage optimization includes all measures that can be changed directly on the own website. This includes filling in meta tags correctly and completely, creating the website in a clean HTML code and presenting the search engines with a navigation structure that is as easy to read as possible. Texts, images and movies should be readable, analyzable and processable for Google without major problems. Good content also means providing added value to the viewer, whether you are simply informing, helping with something or even entertaining him. Good content in the form of text, video and images is always unique (Unique Content) and precisely targeted to the respective target group. Otherwise, it can quickly happen that Google penalizes you. Texts should not be too short to give the search engines enough “food”. Also, great importance should be attached to good formatting and readability. Placing keywords in the right places like headlines is a must. Since several keywords are often entered, long-tail optimization is also an important factor. In addition, attention should always be paid to fresh information, i.e. to topicality. In the first instance, links should always be logical. The most important things should be presented first, if possible, as users will usually not stay on the site for very long

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