What is a Publisher?
A publisher is the party in affiliate marketing that receives commissions for successes such as brokered purchases, leads or deals. This is usually done by the publisher providing advertising space in his media and placing banners or links for the advertisers offers there.
- Provides the advertiser with his reach
- Includes affiliate links and banners on his websites
- Receives commissions via different billing models (PPC, PPO, PPL, PPS)
How does the publisher make money?
The cooperation of the publisher with an advertiser (advertiser, merchant) brings advantages for both sides, and this is the basic principle of affiliate marketing. The publisher makes money without needing a product of his own. The advertiser increases his brand awareness and receives a relatively low-cost acquisition of customers. In most cases, the remuneration for this cooperation is performance-based. The main parties involved in affiliate marketing are therefore the two already mentioned above: the advertiser (dealer, merchant) and his publisher (partner, affiliate). But without a third party, namely the customer (or consumer, consumer), neither of them can make a profit. Often a fourth party comes into play and mediates the relationship between merchants and partners: the so-called partner network. There is also another key figure worth mentioning and often important in practice, namely the affiliate manager, who plays an essential role, and that would be a fifth party. A typical example of a publisher is a blog operator who, for example, sets links for fashion labels in his blog and in this way generates sales for which he receives previously agreed monthly commissions. The publisher, or sometimes referred to as the “affiliate”, is therefore the person who markets the merchants products or services. It is important to select which products and services are to be advertised and which methods and techniques are suitable to attract and persuade potential customers to buy. In practice, there are different tools and strategies and different types of partners. Popular tools include coupons, advertisements, social media and videos.
Affiliate Marketing from the publishers point of view