What is White Hat SEO?White Hat SEO means all measures in search engine optimization, which are based on the rules and principles of search engines. A rule-compliant and serious optimization leads in the long run to good, fair and secure ranking positions in the search result lists (e.g. of Google).
- Are all measures desired by search engines
- Are respected and honoured by Google & Co.
- Prioritises high-quality content for the user
- Includes the provision of high usability
The difference between White Hat SEO and Black Hat SEO
This is why White Hat SEO techniques are important
Google is an extremely powerful source of traffic for a website. As the number one search engine, Google is visited by billions of people every day, and every visit offers the great potential for a website to be discovered by a new user. A ban due to illegal SEO tactics can lead to a drastic decrease in website traffic or even business. Once you have been banned by Google, theres no guarantee that you will ever be added to the list again. Such a permanent ban by Google would therefore have enormous negative consequences. Therefore it is not worth the risk. A full description of the SEO techniques approved by Google can be found in the Webmaster Guidelines. The implementation of White Hat SEO practices is clearly always the best way to create an ethically sound, sustainably successful website and business. First and foremost, it is important to deliver quality content that meets the needs of visitors and also solves their problems. Keyword research tools should be used to identify the most relevant keywords for which the website content should be optimized. Focus should be on using these keywords in great content such as articles and videos with tutorials that match the end users intent. The navigation of the website should be made as easy as possible for the user to provide a positive user experience. Websites that are easy for users to navigate usually perform much better in organic search results. In search engine optimization terminology, White Hat SEO always refers to the use of reputable optimization strategies and techniques that focus on a human audience as opposed to search engines, and which always fully follow the rules and guidelines of search engines. Some typical examples of White Hat SEO include the use of keywords and keyword analysis, serious backlinking, link building to improve link popularity and writing content for users. White Hat SEO is more commonly used by people who intend to make a long-term investment in their website and is often referred to as ethical SEO