Lexicon | Terms from our Internet agency just explained to you
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  • flexible project financing
  • individual Websites
  • individual Online-Shops
  • Certified Lightspeed-Partner
A

Above the fold

Adsense

Advertiser

Affiliate Marketing

AIDA – Formel

B

B2B

B2C

Backend

Backlink

Banner

Black Hat SEO

Bounce Rate

Brand

Brand Awareness

Brand Building

Breadcrumb

C

Cache

Call to action

Canonical Tag

Click-Through-Rate (CTR)

Communication design

Content Management System (CMS)

Conversion

Cookies

Corporate Identity

Cost per Acquisition (CPA)

Cost per click (CPC)

Cost per Lead (CPL)

Cost per Mille (CPM)

Cost per Order (CPO)

Cost per Sale (CPS)

Crawler

Customer Acquisition Cost

Customer Experience

Customer Journey

Customer Lifetime Value (CLV)

Customer Relationship

D

Direct marketing

Display Marketing

Dofollow

Domain

Double Optin

Duplicate Content

E

E-Commerce

E-Mail-Marketing

Eye Tracking

F

Facebook Advertising

Favicon

Frontend

Funnel

G

Geotargeting

Google Analytics

Google Bot

Google Keyword Planner

Google Search Console

H

Hashtag

Heatmap

I

Impressions

Influencer Marketing

K

Key Performance Indicator

Keyword Research

Keyword Stuffing

Keywords

L

Landingpage

Lead generation

Length of Stay

Linkbait

Linkbuilding

Linkjuice

Longtail

M

Marketing Automation

Merchant

Messenger Marketing

Metadata

Mobile Friendly

Mobile Webseiten

Multichannel

N

Native Advertising

Newsletter

Nofollow

P

Page Rank

Page Speed

Pay per Click (PPC)

Pay per Lead (PPL)

Pay per Sale (PPS)

Performance Marketing

Publisher

Q

QR-Code

Quality Score

R

Ranking

Ranking Criteria (Google)

Real Time Bidding

Responsive Webdesign

Retargeting

Return on Investment

Rich Snippets

Robots.txt

S

Search Engine Advertising (SEA)

Search Engine optimization

Search Engine Result Page (SERP)

Search Operators

SEO Analysis

Short Tail

Sitemap

Social Media

Social Proof

Spam

T

Targeting

Testimonials

Tracking

Traffic

Trust-Elements

U

Unique Selling Point

Unique User

Usability

User Expectations

User Signals

V

Video Advertising

Viral Marketing

Visibility Index

W

Webdesign

Webmaster

White Hat SEO

X

XML