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What is Offpage Optimization?

Offpage optimization is the term used to describe all search engine relevant settings that are made outside the website. Keywords here are backlinks, Google business and cooperations with topic-relevant providers. Offpage optimization is the supreme discipline of search engine optimization and is a process that can be developed further and further
  • Is one of two pillars of search engine optimization
  • Includes all SEO methods that take place outside of the website
  • One of the most important goals is to generate valuable backlinks
  • Is one of the most important basis for high traffic

Offpage optimization – an important part of search engine optimization

Offpage optimization and onpage optimization together make up the search engine optimization. All website-independent measures, especially link building, belong to offpage optimization. In detail, the offpage measures include, for example, the linking, the increase of the page reputation and the increase of the general reach in social media. It can therefore be said that the page popularity and the general perception by the users is mainly increased with the help of offpage optimization. Both the off- and onpage area can be analyzed with appropriate tools. The webmasters goal with offpage optimization is to increase the popularity of his site through the quality and number of external links from other sites, also known as backlinks. For Google, there are now hundreds of off-page factors that can influence the ranking of a website. The Google algorithm contains for example various ranking factors such as trust, link popularity or positions of backlinks on other sites. The most important goal is to build up a healthy backlink profile with appropriate procedures. A good offpage optimization is therefore part of the duty of every company if it wants to be appropriately presented on the Internet and thus lay a successful foundation for high traffic

Offpage Optimization as SEO supreme discipline

Offpage optimization as an important part of search engine optimization is usually a big challenge for every webmaster, because he often cannot directly influence the links coming from the other sites. Therefore, in a constantly changing market it is important to apply successful strategies to ensure that your own website receives valuable backlinks, even if there have been some shifts in Googles ranking factors in this area in recent years. Today, it is no longer simply a matter of buying or exchanging as many links as possible. It is still best if other users voluntarily generate the desired links based on the added value they offer. This can be achieved with so-called link marketing, which is closely related to content marketing. For the organic search, backlinks, which are equivalent to recommendations from other websites, are still relatively important. This is where the measures of off-page optimisation (sometimes also called off-site optimisation) come into play, especially the companys own active efforts to achieve good links. There is a whole mix of strategies to achieve the desired goals (higher rankings, better visibility, etc.). As a first and basic measure, the professional will always first analyze the backlink structure of the respective website to be improved. The search engines should be shown both the relevance of their own offer and the degree of networking. It is advantageous if the links come from such external sites, which themselves are of course also google-compliant and relevant to the topic

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