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What is White Hat SEO?

White Hat SEO means all measures in search engine optimization, which are based on the rules and principles of search engines. A rule-compliant and serious optimization leads in the long run to good, fair and secure ranking positions in the search result lists (e.g. of Google).
  • Are all measures desired by search engines
  • Are respected and honoured by Google & Co.
  • Prioritises high-quality content for the user
  • Includes the provision of high usability

The difference between White Hat SEO and Black Hat SEO

The terms White Hat and Black Hat SEO are derived from the western film clichés in which the bad guy usually wears a black hat and the good guy a white hat. White Hat SEO is therefore also the opposite of Black Hat SEO. In general, white hat SEO refers to any practice that improves search rankings on the SERP while maintaining the integrity of the site and complying with the search engines terms of use. These tactics therefore always remain within the limits defined by Google. For example, white hat SEO is used when high quality content and services are offered, fast loading times and mobile phone friendliness are available, good descriptive meta tags are present and users can easily navigate the site. Some examples of black hat SEO, on the other hand, are the purchase of links or the use of various misleading camouflage techniques. Any tactic that is considered fraudulent or harmful to consumers would in principle be considered Black Hat. This is extremely risky and is becoming less and less likely to work as Googles algorithms evolve. White Hat SEO is fair, legally sound and above all effective in the long term. Moreover, websites optimised in this way are also cheaper in the long run. Webmasters are thus protected from possible penalties by Google, and the rankings achieved by legal measures are above all very stable.

This is why White Hat SEO techniques are important

Google is an extremely powerful source of traffic for a website. As the number one search engine, Google is visited by billions of people every day, and every visit offers the great potential for a website to be discovered by a new user. A ban due to illegal SEO tactics can lead to a drastic decrease in website traffic or even business. Once you have been banned by Google, theres no guarantee that you will ever be added to the list again. Such a permanent ban by Google would therefore have enormous negative consequences. Therefore it is not worth the risk. A full description of the SEO techniques approved by Google can be found in the Webmaster Guidelines. The implementation of White Hat SEO practices is clearly always the best way to create an ethically sound, sustainably successful website and business. First and foremost, it is important to deliver quality content that meets the needs of visitors and also solves their problems. Keyword research tools should be used to identify the most relevant keywords for which the website content should be optimized. Focus should be on using these keywords in great content such as articles and videos with tutorials that match the end users intent. The navigation of the website should be made as easy as possible for the user to provide a positive user experience. Websites that are easy for users to navigate usually perform much better in organic search results. In search engine optimization terminology, White Hat SEO always refers to the use of reputable optimization strategies and techniques that focus on a human audience as opposed to search engines, and which always fully follow the rules and guidelines of search engines. Some typical examples of White Hat SEO include the use of keywords and keyword analysis, serious backlinking, link building to improve link popularity and writing content for users. White Hat SEO is more commonly used by people who intend to make a long-term investment in their website and is often referred to as ethical SEO

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