What is a webmaster?
In general, the person who maintains a website is called a webmaster. This includes various tasks, from the conception of the website to its updating. Webmasters are responsible for the planning and execution of web projects of all kinds. Usually the webmaster is also the administrator of the site.
- Creates, designs and maintains website
- Is first contact person for technical problems
- Can be both individual or team (depending on project)
- Must be familiar with numerous areas
The manifold tasks of a webmaster
One of the first tasks of the webmaster is the planning and conception of the internet presence. He is responsible for the creation, i.e. the programming of websites. This usually concerns websites, but it can also be intranet projects within an organization. In addition, webmasters deal with the graphic design, development, marketing, maintenance and administration of websites. They are the first point of contact for technical questions or suggestions concerning the site. The existing website is also maintained and kept up-to-date by the webmaster. Google Webmaster Tools help, among other things, to maintain and analyse pages. The webmaster reacts to possible problems, since he is usually also the administrator. If it is a larger project, webmaster tasks can also be performed by a whole team, but usually it is a single person. In the meantime, the term webmaster, which has existed since 1992, is also used as a professional title, but it is not protected by law. In principle, webmasters are rather generalists, as they have to be familiar with a wide range of topics. Therefore they are often the overall responsible project managers for larger web projects. Their competences include web design, web business, web programming and administration of web servers. The interdisciplinary working webmaster implements static and dynamic contents in the WWW using different programming languages. He takes care of content management and editing, database systems and develops user-friendly human-machine interfaces. Search engine optimization and marketing are also part of the webmasters responsibilities. He also takes care of the communication with clients and coordinates teams of specialists if necessary
Webmasters are versatile website architects
Due to the rapid development of web technologies and the commercialisation of the Internet, the requirements for the professional qualifications of the webmaster have also increased considerably in many areas. For example, he or she must ensure compliance with legal regulations, optimise usability, carry out market, site and competitor analyses, and carry out cost planning and reach measurements. Webmasters also read and process e-mails that are sent to the typical address webmaster@domain. The webmaster also takes care of the maintenance and configuration of the most common Internet services such as WWW, FTP and DNS. This also includes the visualization and marketing of the website: search engine optimization for better findability in the search results, which in turn includes offpage and onpage optimization. In terms of marketing, the webmasters tasks may include, for example, the organisation of affiliate marketing etc. Many websites also require continuous maintenance. The activities of webmasters can therefore vary greatly. They work as freelancers or self-employed entrepreneurs or alternatively as employees in agencies, for internet service providers or IT departments of companies or organizations. Small and less complex pages are often created by a single webmaster. More complex e-commerce applications, for example, are implemented by a team consisting of various experts. Here the webmaster then acts as project manager, consultant or coordinator – as it were, an all-rounder with specialist knowledge